New York Magazine x Tanqueray

A custom advertiser campaign was developed to position Tanqueray’s newest RTD cocktail for an affluent, style-savvy audience.

On the final weekend of summer, New York Magazine transformed The Montauk Beach House into a branded escape — integrating editorial storytelling, influencer partnerships, and experiential marketing to drive product discovery and social amplification. Guests mingled poolside to a live DJ set by Oli Benz, with custom cocktails and immersive brand touchpoints throughout the property.

Role

• Campaign & Creative Strategy

• Client, Advertising & PR Management

• Experiential Production & Guest Experience

• Influencer & Media Engagement

Impact Made

• 584 RSVPs and 90K+ organic social impressions generated through influencer and editorial amplification
• 150K print impressions across New York Magazine and The Cut readership
• 400+ Tanqueray Sevilla Orange and Rangpur Lime RTDs sampled on-site, with 300+ branded gift sets extending post-event engagement
• Campaign exceeded projected KPIs for awareness and brand favorability, driving measurable lift in product consideration among target audiences

The Vibe

A curated summer escape designed to embody Tanqueray’s effortless sophistication. Influencers and VIP guests gathered poolside for a multi-sensory brand experience featuring custom cocktails, tropical décor, and live music. Every touchpoint—from microsite invites and on-site menus to branded photo moments—was crafted to reflect Tanqueray’s signature aesthetic while maximizing social shareability and post-event reach.